Alison Campbell studied at Leicester and Nottingham Universities, obtaining a Master’s degree in Assisted Reproduction Technology. She is currently undertaking a PhD at the University of Kent. She has held a senior embryology position with CARE Fertility at its inception in 1997. Since then she has played a key role in establishing new laboratories and has headed up the embryology teams across the CARE organization, which now constitutes 8 laboratories and several satellite facilities. Her current role involves driving standards, best practice and leading research and development across the their laboratories in the UK and Ireland. Alison is an experienced clinical embryologist, a Diplomate of the Royal College of Pathologists and a Director of CARE Fertility Group. Alison was responsible for the first clinical application of time-lapse microscopy in the UK and has published her work in this exciting area of assisted reproduction. Alison Campbell and Prof. Simon Fishel have recently edited the first monograph published on time lapse embryology - Atlas of time lapse embryology.